Develop the Science of Demand Generation

The tools of Demand Generation

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Services designed with your needs in mind

The DG Authority offers a diverse range of services related to Marketing, Sales and Demand Generation.

Our Team of professionals have years of experience in their respective fields, from designing and creating compelling marketing materials to deploying a completed Demand Generation process.

Demand Generation Assessment

Demand Generation Initiatives / Consulting

CRM and Database Optimization

Engagement Services and Training

Marketing Services and Consulting

Copy Writing Services

Speaking / Webinar Engagements

Services Described

Demand Generation Assessment

If your organization has never attempted (or never succeeded) in deploying a Demand Generation Process, we can provide you with a detailed Assessment and Action Plan, focused specifically on your needs and market.

We will examine all of your marketing channels, including your website, events, and campaigns, to see if they follow the most recent Best Practices of Demand Generation. We will spend a couple of days with your Sales and Marketing Teams, examining their process in moving raw leads to the sales funnel. We will put emphasis on your “Tipping Point”; the Demand Generation Engagement Team where your prospects and customers are moved from Marketing to Sales.

We will then provide you with a complete analysis of your current position, recommend strategies, changes and processes to create a Demand Generation Engine within your organization, and propose an action plan within your timeline and budget to help you surpass your revenue goals.

Demand Generation Initiatives / Consulting

From start to finish, the DG Authority can help you roll out a complete Demand Generation initiative. Based on the Ten Steps to Demand Generation, we will start by assessing your current process and structure, and recommend the best course of action based on your unique needs.

We can train and coach your current staff through the process of creating the initiative, or complete the work for you. We can also help recruit qualified candidates to become part of your team.

Demand Generation will produce more high quality Sales-Ready Leads for your Sales team, while streamlining your process to be most effective and efficient. You will save money, realize a huge Return on Investment and increase your revenue for your CEO and Shareholders/Investors

CRM and Database Optimization

At the center of your Sales and Marketing operation is your database, and the quality and utilization of this data depends heavily on how your CRM (Customer Relationship Management, sometimes referred to as SFA – Sales Force Automation) solution is set up and utilized.

The DG Authority places a huge significance on CRM utilization, and an even higher expectation on data quality and usefulness. We have years of experience with data cleansing, appending and organization, and with the deployment and optimization of CRM solutions. Our experience extends from the practical and logical set up of tools, add-ons and daily administration to the training of sales and sales support teams on the most efficient way to record necessary information, manage their time and exploit all of the available functionality.

The ultimate goal is to have everyone, from the CMO and VP Sales to the Regional Sales Rep, using the tools to their fullest potential, and consistently in the same way across the organization.

Engagement Services and Training

As the "Tipping Point" of your Demand Generation process, your Demand Generation Engagement Team may be called many things (Inside Sales, Tele-prospecting, Business Development), but at the end of the day, their primary goal is always to provide your sales team with Sales-Ready Qualified Leads. Through a combination of classroom and one-to-one training and coaching, we can help your current Team improve their craft and become top performers.

We will also teach them how to become the tie that closes the loop between marketing and sales, creating a more efficient process between raw leads and Qualified Opportunities, and an environment based on real-time communication and teamwork

We can also help supplement your current Engagement efforts through our network of remote Demand Generation Engagement Specialists. This team is a group of consultative prospecting professionals trained in all aspects of Demand Generation. Using the latest Best Practice Techniques, our Team will nurture and engage your target prospects, determine their needs and Sales-Readiness” and schedule Discovery Calls or Meetings with your Sales Team for those that meet the criteria.

The Engagement Step is vital to the Success of Demand Generation, and we will ensure your Success.

Marketing Services / Consulting

Producing creative and effective Marketing Campaigns is essential to attracting Prospects to your Website, keeping them there, and filling the Markeitng pipeline. We have years of experience creating multi-channel marketing campaigns and materials, including Websites, Emails, Nurutre Campaigns, Print Mail and Letters, and Dimensional programs

Let our Creative Services Team take the burden off your current Marketing staff by producing effective Marketing programs and collateral.

Copy Writing Services

Information is the center point of Marketing and Sales, and effective communication of this information, both internally and externally, is the center point of Demand Generation.

We have years of experience creating compelling and effective copy for your Website, Emails, Sales Letters, Case Studies, Whitepapers, eBooks, Brochures, Training Manuals and Presentations/Scripts.

Speaking / Webinar Engagements

For over ten years, Gord Mackay has been helping organizations such as Oracle, SAP and Actuate generate sales-ready opportunities, and improve their marketing and sales processes to maximize their Return on Investment from their Lead Generation dollars. He has also worked closely with organizations focused on Demand Generation, such as Eloqua Corporation, and has spoken to thousands of Sales and Marketing professionals across North America.

Gord is also an experience public speaker and presenter, with honed presentation skills aimed at capturing and educating audiences. Gord is available for private and public speaking engagements and Webinar participations on the topics of Demand Generation, Prospecting, Lead Generation, and Sales and Marketing Operations.