Demand Generation is the Science of taking raw Marketing Contacts and converting them into Sales-Ready Qualified Leads.
There is a primary theory behind this Science: The more you know about your prospect or customer, the quicker and easier it will be to convert them.
The DG Authority is committed to helping organizations develop and implement an Effective Demand Generation process, increase the quantity & quality of Sales-Ready Leads and ultimately affect your bottom line.
The way we communicate with each other is changing. the way we communicate with our Prospects is changing. The DG Authority can bridge this communication, creating more Opportunity by turning Raw Leads into Revenue.
Bring your Sales and Marketing Teams on the Same Page
Increase the Effectiveness of you Marketing Campaigns
Shorten the Sales Cycle
Increase the Quality and Quantity of Sales Leads
Measure the Effectiveness and tie it to Revenue
The Bridge Between Marketing and Sales
Your Marketing Department is concerned with getting your message out to the world. Creating irresistible emails, effective multi-channel campaigns and big-draw events are just some of the projects that consume a Marketing Director's schedule.
Demand Generation begins here, ensuring your database is current and functional, your website becomes a Lead Generation engine and that Best Practices in communication are used.
Your Sales Department, of course, is obsessed with Selling, and are concerned with getting highly qualified leads, the right tools to work with these leads and a means to turn hot Prospects into Paying Customers.
Between these two corporate entities is Demand Generation. At the core of this function is the primary purpose: to act as a Bridge between Marketing and Sales, filtering Raw Marketing Leads at the top of the funnel, and feeding Sales with Hot Leads who are ready to begin the Sales Cycle.
New ebook Release!!!
Recommendations
"Gord is exactly the kind of guy you want on your demand generation team. Smart, persistent and dedicated, he's on the vanguard of a new type of business creation."
Steve Gershik - VP Marketing - Eloqua Corporation.
